1. Introduction
Ad Amuse ("we," "our," or "us") is a web design agency committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website adamuse.com and use our services.
Contact Information:
- Business Name: Ad Amuse
- Owner: Adam Ondrik
- Address: Emilies Plads 2A 6.1, 8700 Horsens, Denmark
- CVR: 45919447
- Phone: +45 50 12 02 57
- Email: team@adamuse.com
2. Information We Collect
2.1 Personal Information You Provide
When you book a call through our scheduling system (Cal.com) or communicate with us, we may collect:
- Full name
- Email address
- Phone number (if provided)
- Business name and website URL
- Any additional information you choose to share during consultations or communications
2.2 Automatically Collected Information
When you visit our website, we may automatically collect:
- IP address
- Browser type and version
- Operating system
- Pages visited and time spent on pages
- Referring website
- Device information
2.3 Analytics and Behavioral Data
We use analytics tools to understand how visitors interact with our website. These tools may collect:
- User behavior patterns (clicks, scrolls, navigation)
- Session recordings (anonymized)
- Heatmaps of page interactions
- Technical performance data
Details on which tools we use are provided in Section 6.
3. How We Use Your Information
We use the collected information to:
- Respond to your inquiries and schedule meetings via our booking system
- Provide web design and development services
- Improve our website and services
- Analyze website performance and user experience
- Send project-related communications
- Comply with legal obligations
4. Legal Basis for Processing (GDPR)
Under the General Data Protection Regulation (GDPR), we process your personal data on the following bases:
| Processing Activity | Legal Basis |
|---|---|
| Contact form submissions and booking requests | Consent (Article 6(1)(a)) - you voluntarily provide your information when booking a call |
| Providing web design services after agreement | Contract performance (Article 6(1)(b)) - necessary to fulfill our agreement |
| Website analytics and performance monitoring | Legitimate interest (Article 6(1)(f)) - improving our services and user experience |
| Email and project communications | Legitimate interest (Article 6(1)(f)) - maintaining business relationships |
| Compliance with tax and business regulations | Legal obligation (Article 6(1)(c)) |
5. Cookie Consent
We use Cookiebot by Usercentrics to manage cookie consent on our website. When you first visit our site, you will be presented with a cookie consent banner that allows you to:
- Accept all cookies
- Reject non-essential cookies
- Customize your cookie preferences by category
You can change your cookie preferences at any time by clicking the cookie settings link in the footer of our website.
5.1 Cookie Categories
Strictly Necessary Cookies
Required for the website to function properly. These cannot be disabled.
- Cookiebot consent cookie (stores your consent preferences)
- Essential session and security cookies
Analytics Cookies (require consent)
Used to understand how visitors interact with our website.
- Google Analytics (GA4) cookies
- Microsoft Clarity cookies
These cookies are only activated after you have given your consent through the Cookiebot banner.
6. Information Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share information with:
Service Providers (Sub-processors): We use the following third-party services that process data on our behalf:
| Service | Purpose | Privacy Policy |
|---|---|---|
| Google Analytics (GA4) | Website analytics | Google Privacy Policy |
| Microsoft Clarity | User behavior analytics (heatmaps, session recordings) | Microsoft Privacy Statement |
| Cookiebot by Usercentrics | Cookie consent management | Cookiebot Privacy Policy |
| Cal.com | Meeting scheduling and booking | Cal.com Privacy Policy |
| Netlify | Website hosting | Netlify Privacy Policy |
| GitHub | Code hosting and version control | GitHub Privacy Statement |
Legal Requirements: When required by Danish or EU law, or to protect our legal rights.
Business Transfer: In the event of a merger, acquisition, or sale of business assets, your data may be transferred as part of that transaction. You will be notified of any such change.
7. Data Retention
| Data Type | Retention Period |
|---|---|
| Booking/scheduling data (Cal.com) | 2 years from booking, or until you request deletion |
| Google Analytics (GA4) data | 14 months (maximum user-level retention in GA4) |
| Microsoft Clarity data | Subject to Microsoft Clarity's retention policies |
| Cookiebot consent records | 12 months (consent is renewed annually) |
| Project and communication records | 5 years for business and tax compliance purposes |
8. Your Rights Under GDPR
If you are located in the EU/EEA, you have the following rights under GDPR:
- Right of access (Article 15) - request a copy of your personal data
- Right to rectification (Article 16) - correct inaccurate information
- Right to erasure (Article 17) - request deletion of your data ("right to be forgotten")
- Right to restrict processing (Article 18) - limit how we use your data
- Right to data portability (Article 20) - receive your data in a structured, machine-readable format
- Right to object (Article 21) - object to processing based on legitimate interests
- Right to withdraw consent - withdraw consent at any time, without affecting the lawfulness of processing before withdrawal
- Right to lodge a complaint - you have the right to lodge a complaint with the Danish Data Protection Agency (Datatilsynet) if you believe your data protection rights have been violated
To exercise any of these rights, contact us at team@adamuse.com. We will respond within 30 days.
9. Automated Decision-Making
We do not use automated decision-making or profiling that produces legal effects or similarly significant effects on you.
10. International Data Transfers
Some of our service providers (Google, Microsoft, GitHub) are based in the United States. These transfers are protected by the following safeguards:
- EU-US Data Privacy Framework: Google LLC and Microsoft Corporation are certified under the EU-US Data Privacy Framework, providing an adequate level of data protection as recognized by the European Commission.
- Standard Contractual Clauses (SCCs): Where the Data Privacy Framework does not apply, transfers are governed by EU Standard Contractual Clauses.
11. Data Security
We implement appropriate technical and organizational measures to protect your information, including:
- Secure data transmission via SSL/TLS encryption
- Hosting on Netlify's secure infrastructure with automatic HTTPS
- Limited access to personal data on a need-to-know basis
- Regular review of security practices
In the event of a personal data breach that poses a risk to your rights and freedoms, we will notify the Danish Data Protection Agency (Datatilsynet) within 72 hours. If the breach poses a high risk to you, we will also notify you directly.
12. Children's Privacy
Our services are directed at businesses and are not intended for individuals under 13 years of age (the age of digital consent in Denmark under GDPR implementation). We do not knowingly collect personal information from children under 13.
13. Changes to This Privacy Policy
We may update this Privacy Policy periodically. We will notify you of material changes by updating the "Last Updated" date at the top of this policy. For significant changes, we may also notify you via email if we have your contact information.
14. Contact Information
If you have questions about this Privacy Policy or wish to exercise your data protection rights, contact us:
Ad Amuse
Adam Ondrik
Emilies Plads 2A 6.1, 8700 Horsens, Denmark
CVR: 45919447
Phone: +45 50 12 02 57
Email: team@adamuse.com
Supervisory Authority:
You may also contact the Danish Data Protection Agency (Datatilsynet):
Website: datatilsynet.dk